What we do for you
Everything we do for you will make you more competitive. Consistently so. Here are the questions you'll be able to answer:
Competitiveness
- Competitor verbal ID audit - What's your generic v differentiating brand language?
- Brand benchmarking/metrics - How do you measure up against your competitors?
- Strategic verbal ID positioning - What brand language will add most value to your brand?
- Value proposition development - How do you best deliver unique sales propositions?
- Market vocabulary tracking - How's what the market's talking about changing over time?
- Social media tone of voice - How are people talking about you?
- Competitor alerting - When do your competitors change their language?
- Brand line verbal ID audits - How can specific brands compete better with words?
Consistency
- Internal brand language audits:
- country/unit/brand lines - What's the verbal glue that binds you together?
- external communications - Are your agencies speaking about you with one voice?
- external media - Is your brand language consistent across all media?
- departments - Are CRM, IR and finance using your brand language?
- internal communications - Do all your internal communications walk the talk?
- CR reporting - Is what you do for CR doing something for your brand?
- Agency verbal ID briefing - How do you get your advisers up to speed on verbal ID?
- Testing verbal output - How do you ensure what you're planning to say is coherent?
- Verbal ID guidelines - Are your people positively implementing your verbal identity?
- Internal learning - What's the best way to spread the word?
Hear a few of the things we've done for big brands here.
