Learn more
Do you want to hear more about brand language and verbal identity?
- If you haven't come across it already 'Brand Sense' by Martin Lindstrom (Kogan Page 2005) talks originally about an holistic approach to brand communications.
- Any book by John Simmons will convince you of the value of brand language.
- A really stimulating paper is 'What Makes a Concept Good?' By John Gerring (Boston University, 1999). If you insert 'brand' and 'brand language' for 'concept' at appropriate points you'll get a lot out of it.
- If you love English (and we do work in other Roman alphabets) then 'The Cambridge Encyclopedia of the English Language' is for you. It's packed with brilliantly presented and enlightening stuff. You'll learn something every time you dip in.
- A student of text analytics? Then you probably already know 'Statistics for Corpus Linguistics' by Michael P. Oakes. If not, it's a must for the mathematically-minded.
- We're constantly looking to improve the presentation of complex data. Doing so simply and meaningfully is the subject of 'The Visual Display of Quantitative Data' by Edward R. Tufte (2nd Ed. 2004, Graphics Press). Amazon has it on their 'best 100 non-fiction books of the 20th Century'. This seems odd as it was first published in 2001. But it's so good we think it'll be there again - even if we won't be around to find out.
- Please talk to us about any other sources you'd like to share.
