About us
Linguabrand first saw the light of day in 2007. But the seed was planted long before then. Years as a brand director and consultant convinced me, Alastair Herbert (hello, and thank you for listening) of three things. First, that companies really do compete with words. They are wonderful things. Words that is. And for ages now, everyone I've worked with has been equally excited about text analytics. So, secondly, we like numbers. This unusual combination has been dubbed 'diagonal thinking'. Others reckon we're 'data punks'. Hmmm; are these terms helpful..? But, however it's pigeon-holed, it is this combination that contributed to our inventing verbal identity analytics.
Thirdly, we love service and B2B brands. Because they do really valuable things. Building stuff - like physical and digital infrastructure (and not forgetting buildings, of course). Keeping people safe, warm and healthy. Connecting them to others. Getting them places; on their travels or in their careers. Or, like us, helping other businesses compete better. These are far more worthwhile pursuits than selling sugared water.
And what links these three things? Conversations. Services are based on them. "HEY! HERE WE ARE! AND WE'RE HERE BECAUSE WE CAN DO THINGS FOR YOU BETTER THAN ANYONE ELSE CAN". That conversation needs constant attention. Services are high value. Customers are expensive to recruit and cost more to lose. So changes in verbal ID can have a significant impact on how your brand feels to your prospects.
So we hear a future with less babble. A future where articulate brands have coherent conversations with customers, investors, partners and staff. That's why we're here for you. You can cut straight through the overgrowth and take us on as your verbal identity managers. That will dig you in with a serious competitive advantage. We'll be your resource. Or do you have verbal ID under control? Then our metrics will help you win business or just make you more productive.
We started because we believe in conversations and analytics. That means measurable results. And when it comes to brand language we're certain that's a first. Call us now - and get control of your own verbal identity. Because, when all is said and done, it is your side of the conversation. And that's way too important to leave to the elements.
